This is the prologue to my series of posts on Udemy Marketing:

#1: How to Select a Niche and Then Dominate It
#2: Name Your Course to Be Found
#3: Get Lots of Free Students Fast
#4: Get Lots of Quality Reviews Fast
#5: Revenue 1: Secret Powers of Udemy Promotional Announcements

1.1 Use Udemy Marketplace Insights to Evaluate Potential Top Course Niches

Udemy extends their software frequently. Well, they really came through with at least one new extension: Marketplace Insights.

The first step in choosing a Udemy course topic area (niche) is to choose a topic in which you’re interested. Lack of interest or knowledge in your topic will reflect in your recording causing students to stop watching and possibly leave a bad review.

Soapbox On:
The afore mentioned aside, you don’t need to be an expert in your topic to teach it. This I learned from “The Profitable Teacher”, a resource provided to knew Teachable instructors. Being new to a topic can make you even more aware of what the beginner needs to learn. Also, being knew you’re fresh and excited by the topic. Now, that said you need recording and organizational skills and a pretty good knowledge of the topic to teach it effectively and to respond to questions.
Soapbox Off:

To get to the Udemy Marketplace Insights feature, go to the Instructor dashboard and choose Tools -> Marketplace Insights. In the search box displayed enter the name of the niche you’re interested in (e.g. mailchimp). You then need to select from one of the known course categories.

Next, wonder at the results — I think you’ll find them easy to interpret. Note that “mailchimp” originally showed up as a niche you should go after. I didn’t publish this fact in previous mentions of Marketplace Insights because I had a course that’s #2 in “mailchimp” search results. Now, it’s a tougher niche to enter… so, come and get me ;-).

Do niche research. See how many reviews you need to compete, how many students other courses have….

Bottom line: Select a Good Niche for You and Don’t Be Afraid to Record in It

1.2 Name Your Course So That It Ranks in Search Results

I’ll discuss this in detail in a future post.

1.3 Produce Longer Courses Than Your Competition

Note that I’m not talking about a 20-60 hour course. That’s clearly ridiculous to record.

In a niche I recently moved into, courses were running 4-6 hours. So, I released a 3 hour free course, an 8 hour pay for course and I’m working on another 8 hour course. I plan on being the most courses and longest courses in this niche by the time I’m through. Note that I may not succeed ;-).

Do what you can to own course length within your niche. Don’t exceed the maximum length required.

1.4 Flood the Niche with Courses

The other side of the coin. You don’t only need long courses, you need a lot of courses. Note that if you release a lot of short courses someone may come along some day and release a single long course that takes your niche away. So, they need to be long. Also note that more than a single course is required to utilize Udemy cross-promotional announcements to sell your courses.

Longer Courses x More Courses = A Lot of Work

For this reason I track my recording times via spreadsheets and can tell you that when I’m “on” I record 20-30 minutes per day on average (2 courses for 11 hours released in my niche this month).

If you want to dominate a niche, plan on recording and producing a lot of courses.

1.5 Price Your Course to Sell

Price your course as high as possible (e.g. $199.99) even though you’ll never actually sell a course at this price to make it appear that the student is receiving a huge discount when they ultimately purchase the course for $9.99 which is the price at which most courses sell.

This technique has to do with “fooling” students into thinking that they’re getting a better deal on a $9.99 course sale than they really are… Note that almost every Udemy instructor does this.

Note that it may be worth changing prices as circumstances change if you have few courses (I have 44, so it’s hard). For instance:

  • Udemy runs 75% sales periodically. When they do, $39.99 is the most you can charge for your course have it sell for $9.99. All other courses will sell for more during this sale.

Little benefit (e.g. organic sales) seems to dirived from setting your course price to $19.99 (in my experience).

Learn more about Udemy course creation in my 10.5 hour Udemy course Camtasia Studio 8, Camtasia 9/2018 Screencasts w/PowerPoint.

Hope this helps.

—Brian